Thursday, January 26, 2012

Arts

Third lesson :

"Art seeks visual solutions"
-The design process

Creative Problem Solving
-Sometimes it uses visual representation and sometimes it may use a play on words.

"There are no rules in art!"
- The art are called "creative fields" because there are no predetermined correct answers.

Aesthetic
- When a piece does not have a message, the artwork is just for 'aesthetic' purposes. ( In other words, it's just meant to look nice.)
- For example, adornment like jewelry or crown molding isn't necessary but it looks good.
- Purely abstract decoration has a very legitimate role in art.
- Just don't forget that most art is supposed to be a form of visual communication. (Especially in graphic design and web design.)

Procedures include :

1. Thinking
- Getting Started - A successful solution is visually effective, and communicates an idea.
A. You need to understand the problem at hand.
B. Goal - What is to be achieved?
C. Style - Illustration, Abstract, nonobjective, etc...
D. Physical Limitations - Size, color, medium, etc...
E. Time Limit - When must it be finished?

Art as Communication
- The artist or designer is trying to say something to the viewer.
- A successful design communicates an idea.
- Even purely abstract lines, color and shapes can express an idea or a feeling.
- Symbols are a great way to communicate a theme or message.
-Often words are combined with a visual to strengthen the message.

The Creative Process:
1. Thinking
2. Looking
3. Doing

The end :)

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