Presentation Format

1. Pick one art movement. - Make sure you are comfortable with the art movement.

1. Reference art work

a. -Art Movement (Brief History, Key Techniques & Aspects/ Topics of artworks)

b. - Picture/Image of Art Work(s)

c. -Art Work Title

d. -Artist Info/Bio

e. -Elements of Design Analysis (Line, Shape, Value, Colour, Texture, Alignment and Proportion, Eye

Movement) --- gather as much interpretation as needed to explain your artwork..

f. -Principles of Design Analysis (Hierarchy, Balance, Proximity, Rhythm/Repetition, Scale, Unity/Variety)

The THE END :)

Arts

Third lesson :

"Art seeks visual solutions"
-The design process

Creative Problem Solving
-Sometimes it uses visual representation and sometimes it may use a play on words.

"There are no rules in art!"
- The art are called "creative fields" because there are no predetermined correct answers.

Aesthetic
- When a piece does not have a message, the artwork is just for 'aesthetic' purposes. ( In other words, it's just meant to look nice.)
- For example, adornment like jewelry or crown molding isn't necessary but it looks good.
- Purely abstract decoration has a very legitimate role in art.
- Just don't forget that most art is supposed to be a form of visual communication. (Especially in graphic design and web design.)

Procedures include :

1. Thinking
- Getting Started - A successful solution is visually effective, and communicates an idea.
A. You need to understand the problem at hand.
B. Goal - What is to be achieved?
C. Style - Illustration, Abstract, nonobjective, etc...
D. Physical Limitations - Size, color, medium, etc...
E. Time Limit - When must it be finished?

Art as Communication
- The artist or designer is trying to say something to the viewer.
- A successful design communicates an idea.
- Even purely abstract lines, color and shapes can express an idea or a feeling.
- Symbols are a great way to communicate a theme or message.
-Often words are combined with a visual to strengthen the message.

The Creative Process:
1. Thinking
2. Looking
3. Doing

The end :)

Perceptual art vs conceptual art

Perceptual art : a form of art that can trace its roots to the art history concepts of perceptualism.

-twentieth century inventions of conceptual art and performance art.

Conceptual art : concept(s) or idea(s) involved in the work take precedence
over traditional aesthetic and material concerns.

Introduction to design

Design as a noun informally refers to a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing, business process, circuit diagrams and sewing patterns) while "to design" (verb) refers to making this plan. No generally-accepted definition of "design" exists, and the term has different connotations in different fields. However, one can also design by directly constructing an object (as in pottery, engineering, management, cowboy coding and graphic design).

Self Introduction

Hey peeps, my name is Lim Xinyi. or you can call me Rene. This is my 1st sem in HELP doing Mass Communication majored in Public Relation. Previously, I did Australian Matriculation in Sunway University with the thought of taking Law in my degree. But somehow, I found dream and reality ain't the same. I like to social, make new friends, explore to new stuff. So, I decided to majored in Public Relation. I love travelling, dancing and music. Decide to travel all around and explore to different culture and stuff in future. I've a dream job, but for now, I am pretty sure it is just a dream.

Design is not my stuff. However, to pass my degree, I have to sign up for this subject. I find it quite interesting as I explore to new stuff again. oh well, til then. If you want to know more about me, talk to me personally .